About Chopard

Founded in 1860, Louis-Ulysee Chopard (L.U.C.) set out the vision for the manufacture of masterpiece Jewelry and Watches of unique character, blending the talents of both sides of the brand to make a real statement about the mark and its wearer. Chopard Watches are a worldwide favorite of celebrities and are often found on the red carpet of the grandest events.

The Watch collections, including Happy Diamonds, Happy Sport, Happy Sport II, Classique Homme, Classique Femme, Imperiale, Gstaad, St.Moritz, L.U.C, and Casmir are all known from the front pages of the world's glossy magazine covers.

The LUC is the ultimate dive/sport watch, with automatic movement and an impressive power reserve. Passion and innovation can be clearly seen in each watch from the L.U.C. collection. Chopard watches pride themselves on attention to every detail and the 3 years of research and development that went into the release of the L.U.C., and the fact that all L.U.C. watches come with COSC certification. The L.U.C calibers are produced in-house at the new Chopard facility in Switzerland.

The Mille Miglia watches herald to the partnership of the brand with the icon of vintage automobile racing. The Mille Miglia line prides itself on the similarities between the watches they build and the features of the professional racecar. Additions such as a chronograph, split second chronograph, and GMT indications can be used specifically for auto-racing. The dials are also designed to be very clear and legible so they can be easily read during racing conditions. The Mille Miglia Gran Turismo XL is available in various metals, dials, and colors.

Another best-selling watch from Chopard is the Happy Sport. The Happy Sport comes in various shapes to fit every wearer's personal preference; the round and square models provide a more classy look, while the oval boasts a trendy look. For more adventurous wearers, Happy Sport has the exotically themed line which includes the Happy Beach, the Happy Fish, the Happy Hearts, and the Happy Snowflakes, featuring corresponding shapes floating in the watch. Two newer introductions to the Chopard ladies line are the Happy Sport Ceramic and the Mark II Chronograph watches.